How Marketers can Leverage WhatsApp for Promoting their Businesses
WhatsApp is the world’s fastest growing communication app which was acquired in 2014 by Facebook for $19bn. It is the new mobile...
How to Leverage Mass Marketing for the Growth of your Business
What is mass marketing? As opposed to niche marketing, mass marketing focuses on a larger segment of the market with a single marketing stra
How Startups can Leverage Social Media for Growth and Expansion
When a startup has a shoestring budget, the best marketing option which has far reaching effects at its disposal are the social media...
Marketing strategies for 2017 – Are you all set to hit the ‘refresh button’?
If you start at the right spot, it is most likely that you will travel a long way! We are well into 2017 and by now businesses should...
Why Direct Marketing is better than Traditional Marketing
A few years back, traditional marketing techniques were aimed at creating brand awareness about the product/service.
WhatsApp starts "story" feature
WhatsApp recently launched their own version of the popular Story feature used by Snapchat and Instagram.
WhatsApp Calling in Saudi Arabia
JEDDAH: How many of you have been dying to use the new WhatsApp calling feature in Saudi Arabia? We know we have! As avid WhatsApp users...
