7 Quick Tips about SMS Marketing

If you think SMS is just a way for announcements, time to think again! Yes, you read it right. Text messages reach every mobile phone and with such a broad audience, savvy campaigners are using SMS marketing to boost sales and conversion rates. Do you know that text messages are the most popular means of marketing?

Though text messages cover a broader base, it is an important part of multi channel marketing strategy. Want to check out the SMS marketing tips which kick-starts your email or social media campaigns, read below:

Be Careful with what you Send

When it comes to SMS marketing, let your creative juices flow to attract the audience. Be specific with what you write as there are only 160 characters to reach the consumers. Although it is hard to sum up the message in just 160 char, being wise will boost your brand awareness even among those who are least interested.

Hit it at Right Time

Aren’t you getting any responses? It may be because you are sending the messages at the wrong hours of the day. While SMS works wonders, the timing can really break the marketing campaign. Understand the right timing of promotions before sending the messages!

Brands should never send promotional messages after the store timings or else you will turn down the potential customers.

Coupons or Offers

Time to lure the audience by sending away amazing discounts and offers with a link! Plan a surprising message with a code which when clicked, links to the handsome discount on the SALE page. Perhaps, it will increase sales and build long time customer relationships.

Offer Easy Unsubscribing

People are not liable to be subscribed with your brand for lifetime. Of course, as a company owner, you want everyone to stay whosoever signs up, but it is not always feasible. People might want to unsubscribe after a certain while and so you should give them the fair option to do so. Never make the unsubscribe process tricky if you want to get ahead in your business.

Add Expiry Dates

If you are sending away some discount or deals, consider adding expiry dates. Because every deal has its day, make sure your customers avail it before the day passes off.

Keep Exciting Offers and Intimate Beforehand

Is your store going to launch a fresh collection? To lure the viewers, send away the messages before the launch so that they can come and buy on that very day. Also, make sure that SMS marketing works best when specific to the customers’ location and timing. Tailor your messages accordingly which provides great value to the life of the subscriber.

Promote Other Channels

As the heading says, you can promote your other channels too. Don’t forget! Some brands while sending a message also add a follow up text asking if the receiver got the link in the email to avail some discount. Isn’t it a great strategy?

Conclusion

Just so you know, if you are ready yet to start your SMS marketing campaign, these tips are going to help you a lot. Follow them all and create your own path to success, wouldn’t you? Let me know whether these tips on SMS marketing work for you!