When Should You Send An Email For Marketing?

Many marketers waste their energy in sending right messages at wrong time of the day. This leads to utter failure in email marketing for some and unsatisfied customers in result. As leading email marketers, we usually come across this question of when to send an email to the customer. This is very crucial to understand the policy of right delivery of the email at right time so that it can generate positive impact on the business.

Although there are plenty of ways to send useful and engaging data to the customers, it is imperative to learn the art of hitting the send button at right time. The reasons are evitable and must be followed. If you will send the email to the customers when they are most likely to check them then it will definitely create some positive effect on your business. Else, it will only be some junk email 50 messages down that are most likely to be deleted without even a single glance on it.

Without any further ado, let’s see some technical details on when to send an email-

Geographical Location Matters

Well, if you don’t have a sophisticated approach of sending the messages to your customers, it is best to go with the obvious trial. “Following the Sun” is the most obvious approach with a success rate of 60-70%. But for this approach, you must be well informed about the geographical location of the recipient. Email must be split based on the time zones of the recipients and there are better chances of the email to appear at the top of the recipient’s inbox.

Keep the Holiday Season in Mind

Holidays are the busiest time of the year. No one has the time to check out the emails in these days. That is why it is essential to come up with a plan long before the holidays commences. The emails that you send near and at the time of holidays must be flashy, informative and very useful for the customers. If the viewers find your messages to be useless then there is a lot of possibility that they will simply delete your emails next time you show in their inbox. During the holiday period, the email title must be picked very carefully so that customers could know if they want to open it or not.

In the usual day, customers have a lot of time in their hands to explore the emails and check out the ones that interests them. But same is not in the case of holidays. Since the mornings are mostly free for all the viewers, it is best to send at least one instalment of the email with the opening of the day.

For adept email marketers, the timing is everything. If you are seeking towards this professional or want your efforts to reach the customers in the most potential ways, it is important to be very careful with the timing when you hit the send button. For more details, you can always send us enquiries and our consultants will help you out.