The Ultimate Cheat Sheet for Digital Marketing
- Satuti Aggarwal
- Dec 13, 2017
- 2 min read
Every business or digital marketer contemplates on this one big question…what is the perfect marketing strategy? The answer to this question could have different aspects and be dependent on various factors. Digital marketing is fast becoming very popular and it does just involve marketing on the internet, the marketer must be seasoned in traits of editing, making content strategies, SEO optimization, social media campaigning and analytics and more.
While it is impossible to be there and monitor all social media channels and networks at all times, I provide you some cheat tactics that will help you stay atop in your digital marketing campaigns.
The perfect blog post
Your blogs reflect your viewpoint and helps you connect with your audience. The key here is to churn out engaging content that compels the audience to stop take notice and read the content. The content should not just be relevant to your product realm; it must also be enriching and informative. Also, you must respond to the user queries, feedbacks, and comments that the audience leaves in the comment section of your blog post. Reverting back with answers shows the people that you care and strive to do better with their suggestions. You can engage your social media fans with social media posts and establish a communication chain by responding and interacting with the viewers. A regular interaction with the audience helps in building a bond with them. They start trusting you as a company/brand and go on to spread a positive word about you. A loyal audience is the best advocate for your brand.
The following infographic gives you a complete blueprint for writing a blog post.
Email marketing
Sending out emails to customers is a very effective and robust marketing technique for e-commerce stores and online portals. Send out regular emails to your clients informing them about deals, discounts, and special offers. Let them know your brand story and give them coupons for discounts and other direct calls-to-action to your web page. Also, give them the preference for a pre access to offers on your products through emails.
SEO optimization
To speed up your digital marketing strategy, your website should get acknowledged and recognized by Google in the search listings. Some requisites for SEO are backlinks from the authority site to your website. You should also make good use of keywords, esp. the longtail keywords, to make your content recognized when users are searching for particular content.
Mobile optimization
Most of the consumers are searching for products and shopping through their mobile apps. You have to make your website compatible across various platforms. Your website should be mobile-friendly and also, you should design ads especially for the mobile screens. These ads should be clear on your smartphone screens and the buttons should be clickable.
Wrap-up
Apart from the above factors, video marketing is taking the digital world by storm. Some experts predict videos to be the future of digital marketing. Whatever the medium you choose for your marketing campaigns, make sure they are quality driven and add some value to the existing knowledge of your consumers. Fans and followers, in due course, are bound to get attracted to your website.
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