4 Tested Marketing Tips for the ever-changing Digital Marketing World

Satuti Aggarwal
Aug 2, 2017
3 min read

“We are changing the world with technology.”– Bill Gates

When the internet bubble exploded in 2000, only the two omnipotent search engines survived. Google and Yahoo were the surviving two search engines and they are still ruling the browsing world. Trends emerged and year after year, due to the growing popularity of the web, the e-commerce industry started growing and evolving. Social media platforms have seen a surge in commercial activity and all businesses and consumers are slowly relying on these social platforms for all business and marketing transactions.

Here are 4 marketing tips on how to cope up with this constantly changing digital marketing world:

Identifying customers and establishing bonds

Digital marketing is not just about selecting a platform and randomly advertising your product. At any stage, the customer is and will always continue to be the most important factor for any business to design its marketing strategies. Identify your target customers, and then decide the course of action. Make them feel important and go the extra mile to fulfill their requirements. Companies that run successful digital marketing campaigns invest heavily in customer care services and online communication.

Zappos is a leading online shoe brand that provides a 365-day return policy. It also gives both ways shipping expenses. No wonder it has a loyal fleet of customers who keep praising the brand. And though Zapper conducts excellent social media marketing campaigns, the company does not have to strive to make its online presence felt. The customers are the company’s brand advocates and their greatest assets.

Select the correct social media platform

Many businesses get eluded by the social media hype and start posting content on all the platforms. Be realistic and reasonable. Select your marketing platforms carefully after analyzing your target audience behavior and the platforms that they use the most. Random selection of platforms will lead to a waste of resources as it would not generate leads. Marketing on social media involves substantial costs hence, irrespective of the ongoing trends, select your marketing platform carefully.

Focusing on selected social media platforms has more than one benefit. Firstly you can utilize your resources well. Targeting a selected platform ensures easy tracking of customer preferences and tastes. You can easily monitor the posts that receive good mileage and those that fail to leave an impact.

Quality Content never goes out of style

Trends may emerge and erode, but quality content is always appreciated. Google and other search engines give preference to keywords and the popular brands, but while keeping up with the SEO trends, the subject matter of your posts should not fall from their standard. Include videos, multimedia, images and other visual content that make your posts appealing. A brand that shares valuable and informative content wins the loyalty of its audience. Slowly but steadily, the brand will build a trust mechanism with its customers who will rely on the brand for getting good quality content. Brands that share valuable information with its customer (It could also be other brand’s stories and content) becomes an authority in its realm and wins loyal customers.

Provide a definition to your marketing campaign- build a brand story

The audience loves to hear compelling stories that have twists and turns. They wait for the next interesting twist in the story. Likewise, your brand should have a story attached to it.

Example-A jewelry brand covers a family’s emotional journey through their daughter’s wedding. The story is beautifully outlined the audience starts relating to the family’s emotions and eagerly waits for the next move.

That’s the power of a compelling brand story. It subtly lures the audience into becoming a part of their saga, where every emotion is shared and felt by the people. Building a brand image online involves careful planning and meticulously developing an appealing advertising content.

Wrap-up

While the digital scenario is constantly evolving, some factors will stay the same. The markets will always be brimming with competitors and hence it’s important to follow the upcoming trends. But when there are high amounts of risks and investments involved, it is advised that upcoming brands tread on tested waters. Trends like videos and mobile advertising are on the rise, and social platforms are evolving each day. Every digital marketing campaign has its right ‘fit’ out there. Companies have to identify the correct avenues of advertising and build a brand image. Your trusted league of fans and customers will be the best advocates for your business.