How Marketers can Leverage WhatsApp for Promoting their Businesses
WhatsApp is the world’s fastest growing communication app which was acquired in 2014 by Facebook for $19bn. It is the new mobile...


How to Leverage Mass Marketing for the Growth of your Business
What is mass marketing? As opposed to niche marketing, mass marketing focuses on a larger segment of the market with a single marketing stra


How Startups can Leverage Social Media for Growth and Expansion
When a startup has a shoestring budget, the best marketing option which has far reaching effects at its disposal are the social media...

